What is the Women of the Vine & Spirits Women Owned & Certified Logo and Database?

 

The Women of the Vine & Spirits Women Owned & Certified Logo and Database is a game-changer for women-owned businesses in the alcohol beverage industry. Women of the Vine & Spirits aims to create a movement of support for women-owned businesses in the alcohol beverage industry and is dedicated to raising awareness for why, where and how to buy women owned products and services in all sectors of the alcohol beverage industry. 

Women of the Vine & Spirits has created a logo for women-owned businesses, certified by WBENC or WEConnect International as WBEs, to use to promote their certification in the alcohol beverage industry and support of our mission by being a Corporate Member of Women of the Vine & Spirits.

The purpose of the logo and database is for buyers, wholesalers and consumers to easily identify women owned and certified brands in the three-tier system. 

Women of the Vine & Spirits is also compiling a database of certified women-owned companies to be used as a resource and the premier database for women-owned businesses in alcohol beverage.


Women of the Vine & Spirits Women Owned & Certified Logo 

Any storefronts, websites, POS, bottle-neckers, shelf talkers, sell sheets and product labels bearing the Women of the Vine & Spirits Women Owned & Certified logo will have been certified by WBENC in the United States, and globally by WEConnect International.

Who is eligible to use the Logo?

Corporate Members in good standing with Women of the Vine & Spirits and current WBENC or WEConnect International certification.

My business is not certified. Can I still use the logo?

No. If you are not certified then you will not be permitted to obtain use of the Women Owned & Certified logo.


TTB Labeling - Allowable Revisions
Per consultation with and email from TTB dated Nov. 21, 2018,

TTB will allow the use of the logo under Allowable Revision # 30.

Allowable Revision 30, for already TTB approved labels, means a company does not have to submit a new COLA application to TTB before being allowed to use the Women of the Vine & Spirits Women Owned & Certified logo.


Women of the Vine & Spirits Women Owned & Certified Database

The Women of the Vine & Spirits Women Owned & Certified Database will be the premier database of women-owned brands in the alcohol beverage industry, worldwide. It will become the go-to resource for wholesalers, retailers and more to identify diverse suppliers that are women-owned alcohol beverage products.

How do I get my company featured or how to I access the Women of the Vine & Spirits Diverse Supplier Database? 

Corporate Members in good standing who are currently WBENC or WEConnect International certified will be featured in the Women Owned & Certified Database.

The database is accessible for Corporate Members only. To be contacted by our Member Engagement Manager - complete the Corporate Member Interest Form for information and pricing.


Why become a Corporate Member of Women of the Vine & Spirits?

  • Corporate membership to Women of the Vine & Spirits provides networking opportunities, educational resources and opportunities to showcase products and services in new sales channels.
  • Corporate members eligible to apply for usage of the Women of the Vine & Spirits Women Owned & Certified logo, with licensee fee waived for the first year.
  • Want to become a Corporate Member? E-mail Elizabeth Campbell Boyd, Member Engagement & Event Manager for information and pricing at elizabeth@womenofthevine.com.

How to Get Started
Step 1

Fill out Women of the Vine & Spirits Women Owned & Certified Form. This form will gather your details and indicate to Women of the Vine & Sprits that you would like to learn more and take the next steps.  Fill out form Here

Step 2

Become a Corporate Member with Women of the Vine & Spirits.

Corporate Membership to Women of the Vine & Spirits provides global networking opportunities, educational resources, and opportunities to showcase products and services in new sales channels. Only Corporate members will have access to the Women Owned & Certified logo and be featured in the database.For Corporate Membership inquiries E-mail Elizabeth Campbell Boyd, Member Engagement & Event Manager for information and pricing at elizabeth@womenofthevine.com.

Step 3

Get certified through WBENC/WEConnect International

The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.

WBENC corporate members are corporations, government agencies and nonprofit organizations that have a demonstrated interest in supplier diversity programs. As of December 2018, WBENC has 320 Corporate Members. For a list of WBENC Corporate Members:

Click Here

 

WEConnect International helps women-owned businesses succeed in global value chains. WEConnect International identifies, educates, registers, and certifies women's business enterprises based outside of the U.S. that are at least 51% owned, as well as managed and controlled by one or more women.

The Seal of Certification Process is open to businesses based in the following countries: Download List: Countries certified by WEConnect

If you are eligible for certification but it is not yet available in your area, please consider self-registration. We will inform you when Certification reaches your region.

For additional information please e-mail

 registration@weconnectinternational.org.

If you have questions or need assistance you will receive a complimentary phone consultation and 20% discount to services and support from Women of the Vine & Spirits Associate Corporate Member, Certify My Company. Go to Certify My Company for more information.

Step 4

Submit Your Application to Women of the Vine & Spirits. Once you have been certified, apply for the use of the Women of the Vine & Spirits Women Owned & Certified Logo and to be entered into the database. Email to info@womenofthevine.com to apply.

What does it mean to be Certified Women Owned?

 

Being a Women-Owned company means that you are at least 51 percent owned, managed and controlled by a woman.
Being Certified means your company has been WBENC or WEConnect Certified as a Women-Owned Business Enterprise (WBE)


Why Get Certified?

$20 Trillion

Women control over $20 trillion of annual consumer spending globally.

 

85%

In the United States, women influence or manage 85% of all consumer purchases.

90%

A study America’s largest retailer (Walmart) conducted of its shoppers found that 90% of female customers in the US would go out of their way to purchase
products from women.

  • Getting Certified means Getting Visible so that buyers, wholesalers and consumers can easily identify brands that are diverse women suppliers. Many corporations rely on a variety of local and national certifying agencies to help them find diverse-owned businesses.
  • A seal of certification is a formal guarantee to corporations that they are purchasing goods and/or services from a particular group of business owners.
  • Certification is key. Many firms will not begin the relationship building process if you do not have current certification.
  • Companies will search supplier diversity databases when searching for diverse suppliers.*
  • Suppliers may submit products or services for consideration through company supplier diversity departments and/or online through a dedicated supplier diversity portal.

*Corporate Members of Women of the Vine & Spirits who become Women Owned Certified will be featured in the Women of the Vine & Spirits Women Owned & Certified Database.


Wine Intelligence

Wine Intelligence and Women of the Vine & Spirits formed a Strategic Alliance, starting with a collaboration to produce a new report, The Truth Behind Gender and Global Wine Consumption: Do Women Really Approach Wine in a Different Way to Men?

Key Findings: The evidence suggests women are more likely to purchase wines made by female winemakers when this fact is consciously pointed out to them in an explicit way. (Source: Wine Intelligence, Vinitrac® Global, July 2018) As part of our Strategic Alliance, Corporate Members of Women of the Vine & Spirits receive special pricing, saving 33.33% of the total price of report. To receive the promo code email us at info@womenofthevine.com.

 

What is the History of Supplier Diversity?

Supplier diversity began in the late 1960s and early 1970s in conjunction with the Civil Rights Movement in the United States.

Early U.S. government initiatives encouraged federal use of Minority Business Enterprises and Women’s Business Enterprises, but supplier diversity was not a mandate of the U.S. government. Certain industries with significant federal contracts—utilities, auto manufacturers, telecommunications—were among the first to become strong proponents of supplier diversity and soon recognized the benefits to their value chains.

In 1950, 9 out of every 10 Americans were White.

In 2000, 2.5 out of every 10 Americans were minority citizens.

In 2050, 5.3 out of every 10 Americans will be minority citizens.

Minorities were asking for a level opportunity to compete for business contracts.

March 5, 1969 President Nixon signed Executive Order 11458, which required government agencies and their contractors to contract with minority-owned companies and to report the results against pre-established goals.


What is Supplier Diversity?

  • Supplier Diversity provides business owners with access to corporate buyers and evens the playing field for small businesses and suppliers.
  • Supplier diversity is a procurement practice that involves purchasing supplies from businesses that are owned by minorities or women.
  • Supplier diversity programs generate goodwill for corporations.
  • Supplier diversity increases local jobs and enhances community engagement.
  • Supplier diversity programs increase company profits.

What is a Diverse Supplier?

A diverse supplier is defined as a business that is at least 51 percent owned, managed and controlled by a diverse person or group.
“Controlled" means actively exercising power to make policy decisions, and "operated" means active involvement in the daily management of the business.


What are Tier 1 and Tier 2 Suppliers?

Tier 1 suppliers are the companies that directly sell supplies and resources. Tier 2 suppliers are the companies that provide the tier 1 supplier with the product that is to be sold to the end user. The Tier 1 supplier may not be a minority or female-owned business, but they get the products they sell from suppliers that are minority or female-owned businesses. These suppliers are known as tier 2 suppliers. They don’t sell directly to the company, but they supply the companies that do.


 

Types of Diverse Suppliers & Certifications

Woman-Owned Business Enterprise (WBE)

Lesbian-Gay-Bisexual-Transgendered-Owned Business Enterprise (LGBT)

Minority-Owned Business Enterprise (MBE)

Veteran-Owned Business Enterprise (VBE)

Service-Disabled Veteran-Owned Business Enterprise (SDVOBs)

Disadvantaged Business Enterprise (DBE)

Small Business Administration 8(a) Program

Disability-Owned Business Enterprise (DOBE)

Note: A diverse business can fall under several categories and can be certified in each of its appropriate diversity designations. 

Resources

Content provided by Women of the Vine & Spirits Associate Corporate Member - Certify My Company

 

Why Corporations Value Their Diverse Suppliers

Download

The RFP Success Book, Certification Chapter

Download

Countries Certified by WEConnect International

Download