Wine Intelligence and Women of the Vine & Spirits form strategic alliance, starting with a collaboration to produce a new report “The truth behind gender and global wine consumption: Do women really approach wine in a different way to men?”

For Immediate Release: Thursday 28 June 2018

Wine Intelligence and Women of the Vine & Spirits form strategic alliance, starting with a collaboration to produce a new report “The truth behind gender and global wine consumption: Do women really approach wine in a different way to men?”

Wine Intelligence, the global wine insights and research company, and Women of the Vine & Spirits, the world’s leading women’s organization dedicated to the empowerment and advancement of women in the alcohol beverage industry, are delighted to announce a new strategic alliance between the organisations.

The two companies will kick off their collaboration by working together to research and publish a new report “The truth behind gender and global wine consumption: Do women really approach wine in a different way to men?” Drawing on feedback from over 10,000 wine consumers in key wine markets

around the world, this will be the first report to be published that investigates in depth the impact of gender on consumers’ relationship with wine across multiple markets. Publication is planned for September 2018 and information on price and discounts for Women of the Vine & Spirits Corporate Members will be revealed in due course.

The alliance was announced at Women of the Vine & Spirits' International Summit held in London on the 28th of June 2018 where Wine Intelligence CEO Lulie Halstead was a panellist.

Founder & CEO of Women of the Vine & Spirits Deborah Brenner stated: “Women of the Vine & Spirits is focused on education, empowerment and providing tools and resources for our members to advance in their careers and to demonstrate to businesses that diversity and inclusion is good for the bottom line. We look forward to working with Lulie and Wine Intelligence to collaborate on this first-of-its-kind report, so the data can be best utilized to make informed decisions regarding strategies in marketing and business development.”

In addition, Lulie Halstead commented: “We are extremely excited to be working with Women of the Vine & Spirits. It is a fantastic opportunity for both our organisations to combine our skills and networks for the benefit of our members and clients, and to share our knowledge and experience. In an era where the role of gender is very much front of mind, an independent study, which is statistically reliable and valid, is essential for our industry.”

About Wine Intelligence Ltd:

Wine Intelligence was founded in 2001 to support the global wine industry in understanding customers better. The company conducts insights and consultancy projects with trade and consumer respondents around the world and is now established as the world’s leading research-led insights, branding and marketing strategy consultancy for the wine sector. Our active clients, who include some of the largest wine businesses in the world, now number over 100 companies and organisations.

Please contact Courtney Abernathy, Wine Intelligence UK, for more information

About Women of the Vine & Spirits:

Women of the Vine & Spirits is the world’s leading membership organization dedicated to the empowerment and advancement of women in the alcohol beverage industry, fostering gender diversity and talent development across the industry at large. Women of the Vine & Spirits offers steadfast support for women at every position in the field with membership privileges that include: education, advocacy, training, mentorship, entrepreneurship and networking as well as tools, services and opportunities for personal and business development. Save the date for the Fifth Annual Women of the Vine & Spirits Global Symposium, March 11- 13, 2019 in Napa, California. For more information, please visit womenofthevine.com

Please contact Kyndal Korsgaden, Women of the Vine & Spirits, for more information